![]() Part of the current problem is Trump is still adjusting to his new circumstances and has plenty of time to stew over negative reviews as he spends time alone in the evenings and early mornings as his wife, Melania Trump, continues living in New York while his youngest son, Barron, finishes the school year. Leaving him alone for several hours can prove damaging, because he consumes too much television and gripes to people outside the White House. And if Trump becomes obsessed with a grudge, aides need to try and change the subject, friends say. One Trump associate said it’s important to show Trump deference and offer him praise and respect, as that will lead him to more often listen. The in-person touch is also important to keeping Trump from running too hot. “He sends out these tweets when he feels like people aren’t responding enough for him.” “He saw there was activity, so he didn’t feel like he had to respond,” the former campaign official said. While Trump still couldn’t contain his Twitter-rage with Machado, and ended up tweeting about a mystery sex-tape of the Hillary Clinton surrogate, aides say they dialed back even more posts. They would also go to media amplifiers like Fox News hosts and conservative columnists to encourage them to tweet out the story so that they could print out and show a two-page list of tweets that showed that they were steering the message. “We made sure that conservative media was aware of it, they connected the echo chamber,” the former official said.ĭuring another damage-control mission, when former Miss Universe Alicia Machado took to the airwaves to call out Trump for calling her “Miss Piggy” and “Miss Housekeeping,” the communications team scrambled to place a story in conservative-friendly outlets like Fox News, the Washington Examiner, the Daily Caller and Breitbart.Ī former senior campaign official said Nunberg and his successor, former communications director Jason Miller, were particularly skilled at using alternative media like Breitbart, Washington Examiner, Infowars and the Daily Caller to show Trump positive coverage.Īnd once they got the stories published, campaign officials with large numbers of Twitter followers would tweet them out. Breitbart also wrote stories about Khan’s relationships with the Democratic Party. soldier in Iraq, the team set up a meeting with Gold Star Mothers of Florida and made sure to plant the story in conservative media. Throughout the campaign, whatever messaging the candidate’s staff had planned was continually accompanied - and often overshadowed - by a string of feuds that played out both on and off Twitter.īut his team believed that its strategies would keep Trump from taking to his preferred social media outlet to escalate his personal or political conflicts.įor example, when Trump engaged in a Twitter war with Khizr Khan, the father of a slain Muslim U.S. Trump is also, however, a near-nonstop consumer of cable news, and his staff’s efforts were not always enough to keep Trump from tweeting on topics that were far from his campaign’s core message. The White House did not respond to repeated requests for comment. Indeed, his media consumption habits were on full display during his roller-coaster news conference this past Thursday, when he continually remarked on what the media would write “tomorrow,” even as print outlets’ websites already had posted stories about his remarks. Staff members had one advantage as they aimed to manage candidate Trump’s media diet: He rarely reads anything online, instead preferring print newspapers - especially his go-to, The New York Times - and reading material his staff brought to his desk. ![]()
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